Speaker
Andrew Martello
Affiliation: Spoonful of Sugar

Andrew is co-founder & managing director at Spoonful of Sugar and leads an expert team developing academically led adherence consultancy and evidence-based adherence solutions to healthcare providers and the pharmaceutical industry. Over the past 5 years, Andrew has been directly involved in the planning and implementation of multi-country adherence and patient support programmes utilising the latest research into illness and medicines-related behaviour. Passionate about the role of digital technology in changing health behaviours, Andrew’s current main interest focuses on the role of personalised medicine, from both a clinical and psychological perspective and its application within a real world setting.